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February 03, 2017
On Waitangi Weekend, ten years ago, we took over what was then known as Jennifer Mary's. While we are celebrating the ten year anniversary of Fashion Focus, this fashion store has been in business for over 45 years. This is quite an achievement, particularly given the challenges of changing markets and the global financial recession of 2008. We are very proud to still be in business and to have been one of the specialist stores of this type to have survived. So many fashion stores like ours have closed over the last 8-9 years and it is sad to see them go.
What has made us survive? Apart from sound business principles, it has been primarily about the quality of the products we offer and our particular focus on servicing our customers. It has never been about a sale at any price! It has been about spending whatever time it takes to fit and advise our customers, so that they look and feel the best we can achieve.
Our ability to do this has been very much supported by our wonderful staff - two of whom have been with us for the whole of the ten year journey. Special thanks to Margaret and Linda for that. To all our staff, both current and past - thank you all so much.
Finally, we would not still be in business if we did not have our super customers. We have many who have been regular and loyal shoppers over the last ten years and we so appreciate that.
Thanks to everyone who has been part of our journey and to those who are just finding us. We hope you continue to journey with us into our second decade! Jan and Sandy
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